As the year starts to wind down while hotels and venues across the UK gear up for the festive rush, we’ve been reflecting on the incredible spaces we’ve had the privilege to capture in 360° virtual tours so far this year.
From luxury hotels and countryside estates to cutting-edge conference centres and iconic city landmarks, every project has taught us something new — not just about technology or photography, but about the people and passion that make the hospitality industry so special.
Here are five things we’ve learned from working with some of the UK’s best hotels and event venues.
1. Every venue has its own story…and it deserves to be told beautifully.
No two venues are ever the same. Each one has a unique personality, whether it’s a grand staircase that’s hosted countless weddings or a hidden courtyard that surprises every guest who finds it.
Our goal when creating a virtual tour for a hotel or venue is to capture that story in a way that feels authentic, so that when someone explores it online, they immediately feel what makes that space special.
The most successful venues know that their story is part of what sells the experience, not just the square footage.
2. The best teams care deeply about every detail.
From marketing managers perfecting every table setting to events teams ensuring each room looks its absolute best, we’ve seen firsthand how much pride venue teams take in their work.
That attention to detail is what transforms a “nice venue” into an unforgettable experience.
And when it comes to venue photography or 360 virtual tours, those small details really matter — a neatly folded napkin, a perfectly aligned chair, a soft glow of natural light.
It’s a reminder that excellence often hides in the tiniest touches.
3. Flexibility is everything in hospitality.
Things don’t always go to plan…the weather changes, an event runs over, or an area suddenly becomes unavailable.
But the best hotels and venues know how to adapt. Their teams stay positive, find creative solutions, and keep things running smoothly.
That same flexibility shines through in their guest experience, and it’s what makes working with them such a pleasure for us too.
4. First impressions really do count — online and off.
In today’s world, a guest or event planner’s first experience of your venue isn’t usually walking through the lobby, it’s visiting your website or scrolling through your social media.
That’s why having a strong digital presence is so important.
High-quality visuals and immersive virtual tours help venues stand out, giving potential clients the chance to explore, dream, and start planning before they even pick up the phone.
The venues that invest in virtual tours and digital marketing are the ones that stay ahead — because they understand that a strong online first impression leads to more real-world bookings.
5. Passion is the common thread.
Whether it’s a five-star hotel in London or a boutique wedding venue in the Lake District, every great hospitality team has one thing in common: genuine passion for what they do.
You can hear it in their voices when they talk about their spaces, see it in their attention to detail, and feel it in the warmth they bring to their guests.
That energy inspires us every day and it’s what pushes us to keep finding new, creative ways to showcase their spaces through interactive virtual experiences.
A final thought…
Working with so many amazing hotels and venues this year has reminded us that what we do isn’t just about cameras or technology, it’s about connection, storytelling, and helping people really see a place in a whole new way.
So to all the brilliant teams we’ve worked with, thank you. You make our job a joy.
We’re already looking forward to 2026, another year of creativity, collaboration, and bringing the UK’s best venues to life — one virtual tour at a time.
