Virtual tours have exploded over the last 5 years, and the number of options available has never been greater. It’s easy to be overwhelmed with the amount of Virtual Tour Companies out there, but have no fear, here at Venue View we want to make it really easy for you to understand the options available to you.
Below we list 10 of the top virtual tour companies providing services to the UK market. We cover everything from basic 360 tours all the way up to 3D models and interactive maps. If you have any further questions about all things virtual tours, you may find your answer on our Virtual Tour FAQs webpage or you can get in touch with us HERE.
Matterport
Matterport is one of the most well-established names in the virtual tour industry, known for its powerful 3D scanning capabilities and immersive experiences. Their end-to-end solution includes proprietary camera hardware (such as the Pro2 and Pro3) and a robust cloud-based platform that automates 3D model creation. Matterport’s tours offer a “dollhouse” view, floor plans, measurement tools, and compatibility with VR headsets. The platform is widely adopted across multiple industries, including real estate, construction, hospitality, and retail. Its integration with Google Street View and social platforms extends a venue’s reach online. Matterport’s global footprint, polished user interface, and powerful automation tools have set a benchmark in spatial data capture and immersive marketing.
Hardware: Matterport Pro2 and Pro3 cameras with LiDAR
Software: Cloud platform with measurement tools, dollhouse/floorplan views, and VR support
Use Cases: Real estate, construction, tourism, retail, hospitality
Pricing: Subscription-based with multiple tiers; hardware sold separately
Pano2VR by Garden Gnome Software
Pano2VR is a popular desktop-based software that allows users to transform panoramic photos into fully interactive virtual tours. Unlike cloud-based platforms, Pano2VR gives users full control over their output and hosting. The software supports features like interactive hotspots, pop-up images, floor plans, menus, and even animated paths between scenes. It appeals especially to professionals who want a high level of customization and prefer self-hosting their content. Pano2VR also supports Google Street View publishing and HTML5 output for seamless cross-device compatibility. Its one-time license pricing model makes it attractive for agencies and freelancers.
Features: Interactive hotspots, maps, animation, custom branding
Integration: Self-hosted output or Google Street View upload
Use Cases: Photographers, museums, schools, tourism boards
Pricing: One-time license with optional upgrades
Kuula
Kuula is a lightweight, web-based platform that allows for quick and easy creation of 360-degree virtual tours. It is especially popular among real estate agents and independent photographers due to its user-friendly interface, low cost, and mobile optimization. Kuula enables users to add interactive hotspots, custom branding, and even ambient audio to create engaging environments. Tours can be embedded on websites, shared on social media, or viewed in VR mode. Although not as feature-rich as Matterport, Kuula is perfect for professionals looking for speed and flexibility without a steep learning curve.
Features: Hotspots, mobile-ready, VR mode, custom branding
Integration: Website embed, social sharing, MLS compatibility
Use Cases: Real estate, education, marketing, architecture
Pricing: Free plan available; premium plans offer expanded features
Giraffe360
Giraffe360 combines proprietary hardware with automated tour creation to deliver high-quality visuals with minimal manual effort. The company leases its all-in-one camera to clients on a subscription basis. The camera captures HDR photography, 2D floor plans, and 3D virtual tours with a single click. Once the content is uploaded, Giraffe’s platform processes and delivers fully edited, ready-to-use materials. This makes it particularly appealing for real estate companies that need to produce listings at scale. Giraffe360’s simplicity, speed, and quality output position it as a leading solution for busy sales and marketing teams.
Hardware: Proprietary Giraffe360 camera
Software: Automated processing and delivery platform
Use Cases: Property sales, lettings, commercial real estate
Pricing: Subscription includes camera lease and cloud processing
Realsee
Realsee is a fast-growing platform offering both software and hardware solutions for immersive property tours. Their Galois 3D LiDAR camera and G1 smartphone gimbal enable quick, on-site scanning without the need for technical expertise. Realsee’s AI-enhanced software provides automatic stitching, editing, and floor plan generation. Their system supports Matterport-like navigation and integrates with Google Street View. Realsee is gaining traction in Asia and Europe for its affordability, speed, and cross-platform compatibility, making it ideal for agencies seeking scalable solutions.
Hardware: Galois LiDAR camera, G1 smartphone stabilizer
Software: AI-powered editing, floor plan generation, cloud hosting
Use Cases: Real estate, tourism, interior design
Pricing: Modular pricing for hardware and software packages
3DVista
3DVista is a powerful professional-grade virtual tour software platform trusted by creatives, marketers, and institutions around the world. Unlike web-based editors, 3DVista runs as desktop software, giving users precise control over every element of their virtual experience. It’s packed with features that go beyond basic tours: users can embed live panoramas (day-to-night scenes), video hotspots, guided walkthroughs, ambient audio, voiceover narration, and even gamified elements. Tours can be viewed in-browser or via VR headsets and are compatible with a range of media inputs. One of its standout features is the ability to operate completely offline — ideal for museums, military, or education sectors with strict privacy or bandwidth needs. Although it has a steeper learning curve than some web-based tools, the creative freedom and production value it offers are unmatched. It’s popular in heritage preservation, tourism, higher education, and high-end real estate.
Overview: Powerful desktop software for creating interactive, professional-grade virtual tours.
Features: Live panoramas, video/audio hotspots, multilingual support, gamification, VR.
Integration: Tours can be hosted on any web server or run offline.
Use Cases: Museums, education, real estate, tourism, exhibitions.
Pricing: One-time license (~€499), no ongoing subscription required.
Metareal Stage
Metareal is a lesser-known but growing player in the virtual tour industry, offering a unique hybrid of 360° photography and AI-powered 3D modeling. Unlike systems that rely solely on panoramic images, Metareal creates full 3D spaces with walkable navigation and dollhouse views, using standard 360° cameras like Ricoh Theta or Insta360. It’s a cloud-based platform that offers guided model-building with minimal technical knowledge required, and also supports editing directly in a web browser. Metareal’s standout feature is its ability to generate accurate floor plans and volumetric models without requiring LiDAR or Matterport-specific hardware — making it one of the most accessible options for 3D modeling on a budget. Tours are web-embeddable, mobile-friendly, and lightweight in terms of load times. While it lacks some of the polish of more mature platforms, it’s an excellent tool for real estate, architecture, and educational demos.
Overview: Web-based virtual tour platform combining 360° photos with AI-generated 3D models.
Features: Floor plans, walkthrough navigation, 3D space reconstruction.
Integration: Embed tours on websites or share with direct links.
Use Cases: Real estate, education, interior design, low-cost modeling.
Pricing: Free plan available; Pro plans start at ~$29/month.
EyeSpy360
EyeSpy360 is a browser-based platform designed for speed, simplicity, and remote collaboration. It enables users to create virtual tours from basic 360° images, then enhance them with floor plans, interactive hotspots, and live video chat. One of its standout features is EyeSpyLive — a tool that allows estate agents or hosts to virtually walk a client through the tour in real time, similar to a live Zoom call inside the tour environment. It also supports Google Street View integration and is built to run smoothly on mobile devices and tablets. EyeSpy360 is particularly popular in real estate and facilities management due to its affordability, ease of use, and no-code customization. It doesn’t require specialist hardware and is compatible with most consumer 360 cameras, making it a strong choice for budget-conscious professionals.
Overview: Cloud-based virtual tour builder with live video walk-through capability.
Features: EyeSpyLive, custom branding, analytics, voiceover support.
Integration: Easily embedded on websites or shared via link.
Use Cases: Real estate, sales presentations, live remote viewing.
Pricing: Free trial; paid plans from £19/month.
iStaging
iStaging is a virtual tour platform that combines augmented reality (AR), virtual reality (VR), and 360° content creation in a highly mobile-friendly format. Its flagship product, the VR Maker app, allows users to shoot, build, and publish tours entirely from a smartphone — using a Bluetooth-controlled rotating lens attachment. iStaging also offers advanced features like 3D floor plans, virtual staging with furniture models, and real-time editing. The platform is especially useful in interior design, retail, and property marketing where showcasing design layouts or empty rooms with staged visuals can make a major difference. Tours can be published directly to a company’s website or shared via link, and content is accessible across all devices without additional software. While the visuals may not be as sharp as those from high-end cameras, its mobile-first flexibility is unmatched.
Overview: AR/VR-enabled tour platform built for mobile-first creation.
Features: VR Maker app, 3D floor plans, virtual staging, real-time editing.
Integration: Web-embeddable, social sharing enabled.
Use Cases: Interior design, retail, virtual exhibitions, home staging.
Pricing: Plans from ~$10/month; custom enterprise options available.
Tourweaver (by Easypano)
Tourweaver is one of the original virtual tour creation tools, best known for its multimedia capabilities and standalone tour publishing features. Though somewhat dated in its interface, it remains a powerful platform for users who need to create complex, offline-compatible virtual environments. Tourweaver supports panoramic and still-image stitching, interactive maps, scene transitions, pop-up video windows, and audio narration. Unlike most web-based platforms, it allows users to publish EXE or standalone HTML files, which can be used on kiosks or shared on USB drives. It’s still widely used in educational institutions, government, and real estate organizations that require tours without cloud hosting. The software is Windows-only and not designed for mobile editing, but its depth of control appeals to technically-minded users.
Overview: Offline-capable virtual tour software for Windows with deep multimedia integration.
Features: Floor plans, image/video hotspots, multilingual support, offline publishing.
Integration: Supports web export, EXE files, CD/DVD output.
Use Cases: Government, exhibitions, real estate, academic archives.
Pricing: One-time license (~$699); no ongoing costs.
