Did you know YouTube is the second largest search engine in the world, next to Google? (Thanks Forbes!)
And why does this matter? Since YouTube is owned by Google, its content ranks well on Google, making it easier for featured brands to get seen.
This, combined with the soaring popularity of video content, and YouTube’s ease of use, means that it makes total sense for hotels and meetings and events venues to post more content to this platform.
But in a world where everyone’s wanting to consume more in the way of video content every day, it can feel a little overwhelming when it comes to keeping pace.
So here are a few ideas to help your hotel or venue marketing teams create the perfect content to keep your brand’s SEO firing on all cylinders.
Seasonal snapshots
Everyone loves those ‘in the moment’ pieces that they can all resonate so familiarly with. For hotels and venues with outdoor spaces in particular, the changing season can bring a whole new feeling to a venue, adding colour and drama and atmospheric qualities that have to be seen to be believed. So get filming those stunning spring mornings, spectacular sunsets and show your grounds springing back to life.
Meet the team
People buy into people. So take this opportunity to introduce your team to your audience and let their personality as well as their professionalism shine through.
How do you do?
When it comes to hiring a venue or staying away from home, standards are high on the agenda for the majority of guests. Video is the perfect medium to showcase your venue’s impeccable standards. From housekeeping to hospitality and customer service. Short videos showcasing top tips for crinkle-free bed making or perfecting the art of place-setting demonstrate your high attention to detail as well as teaching your audience how it’s done.
Customer reviews
Customer interviews can enhance the sense of authenticity in delivering social proof, so take the opportunity to ask your regulars if they’d be happy to share their thoughts on your venue and the experiences they’ve enjoyed.
Local attraction lookout
Whether a hotel or events venue, many guests will be intrigued by what else there is to see and do in the local area. So taking them on a virtual visit of some of your local attractions and showcasing the highlights of everything the area has to offer could win you some serious brownie points.
Show-arounds
Showcasing the key features of your venue, from different rooms and suites to those all important complimentary finishing touches guests will enjoy during their stay, can be hugely successful in increasing conversions. Consider filming a tour of your spa, or hireable meeting rooms and event spaces as well as your outdoor grounds as we come into spring.
Live event action
A live event always generates a different kind of energy within your venue and capturing these in action (with the permission of event organisers of course) can help showcase your venue and all its qualities to its full potential.
Indoor and outdoor drone footage
Aerial video provides viewers with a whole different perspective of your venue and is great for showcasing all areas of your grounds. Both indoor and out.
