The hospitality industry is quickly evolving to keep up with the times, and one of the latest strategies being used by UK hotels and venues is the use of TikTok. The popular app allows companies to reach a new generation of customers in a unique and creative way. With its suite of editing options, users are able to craft engaging content that stands out from the crowd.
But what is TikTok?
TikTok has become one of the most popular social media apps in the world. It is a short form video sharing platform where users can create and share short videos up to 60 seconds long with music, comedy, and other content. It has various tools and effects like filters, stickers, emojis and text overlays.
Getting started onTikTok
Hotels and venues should start by creating quality content that resonates with their viewers. This could include fun videos, showcasing hotel amenities, hosting Q&As with staff or influencers, or even running social media contests. Not only will these help engage existing customers, but it could potentially attract new ones as well.
TikTok #Hastags and Influencers
Adding hashtags is an effective way of reaching potential customers searching for hotels or venues in certain areas. Same goes for activities related to your venue. As you optimise your TikTok marketing strategy, choose a hashtag that mirrors your brand image, and always search for and repost it.
Additionally, hotels and venues can investigate teaming up with influencers to create amazing campaigns that can be shared on both parties’ platforms to draw in more followers from either side. Make sure you find an influencer whose content matches your own brand values and that your audience would find interesting.
Who to follow
Expand your reach with TikTok by connecting with businesses, communities, hospitality-related businesses, brand accounts, travel pages, and other types of pages that post engaging content about your area.
Repost and engage
Hotels and venues should repost users’ content to widen their following while boosting their own TikTok account’s integrity. Repost some of the best TikTok videos that your guests make and enable them to post their videos directly to your account.
The Pros and Cons of Hotels and Venues using TikTok:
Pros
1. TikTok can provide a large, diverse audience for your hotel or venue.
2. TikTok is an easy platform to use, with plenty of helpful tools available.
3. You can be creative and use trends to make content more engaging.
4. The analytics tools give you insight into who’s viewing the content and how it performs.
5. Paid advertising options are available to further boost reach and engagement with potential customers.
Cons
1. There may be difficulty in creating engaging content due to the fast-paced nature of TikTok videos.
2. Your content could get lost in the shuffle if there are too many competitors using the same platform for promotion.
3. You may not have access to certain types of data without a paid subscription plan on the platform, limiting your ability to measure success or adjust campaigns accordingly.
4. Rules and regulations regarding what type of content is appropriate for your brand
